Chloe Spencer makes $10,000 from her Blog

Meet my newest discovery: The Youngest Money-making Blogger!
16-year-old blogger, Chloe Spencer is one of my mentors in blogging especially considering the fact that her 2007 income figure, $900 a month is my first target income in blogging.

At the blogher 2007 conference where Chloe shared her story of "making money while she sleeps" -- through the creation of a blog about the popular virtual pets site Neopets.com.

It all began when she was 15. Chloe turned to SEO and blogging instead of babysitting or running a paper route as her part-time job and turned her love for the Neopets into a profitable venture -- with the help of a few smart SEO decisions.

In early 2006, when Chloe was 15, she decided to devote a blog to Neopets, a virtual pets site popular with kids the world over. After performing some keyword research through WordTracker and Google Suggest for her blog’s title and section headings, she discovered that “neopets cheats” was a hugely popular search term to target for her blog. So she settled on the name: the “Ultimate Neopets Cheats Site.”

A good point to here is that, Chloe used the keyword research tools Google Suggest and WordTracker to select both the name of her blog and its categories. The name became "The Ultimate Neopets Cheats Site" because it included the highly popular search term "neopets cheats." She set up her blog through WordPress.com, and within a couple weeks it appeared on Page 1 in Google for "neopet cheats".

She then used the free WordPress.com service to start the blog. Chloe’s site was able to ride on the coattails of WordPress.com’s trust and authority in the eyes of Google, thus sidestepping the “Google Sandbox” and jumping to page 1 in Google for the term “neopet cheats” within two weeks of launch.

Wanting to capitalize on her success, Chloe attempted to place Google ads on her WordPress.com blog, only to find that she was unable to monetize her blog due to WordPress.com’s restrictive Terms of Service. So Chloe migrated the blog over from neopetcheats.wordpress.com to her own domain, neopetsfanatic.com, powered by the WordPress software. She then went about building links through places like Blogger Stories.

Chloe also devoted a bit of time to link building, through trusted blogs like Blogger Stories.

Wanting to turn her blog's popularity into dollars, Chloe was excited to add Google ads onto her blog, but found out the hard way that this wasn't possible due to WordPress.com's restrictive terms of service that forbids the use of AdSense or other third-party ads. Chloe soon moved her entire blog to the domain neopets fanatic.com.

Some pages of her blog, NeopetsFanatic.com, sport more than 5000 comments. Chloe monetizes her page 1 Google rankings and 11,000 daily pageviews into cold hard cash with Google AdSense. She's a busy girl and only blogs once or twice a month, but still she makes between $10 and $40 per day -- money while she sleeps!

Worthy of note especially is the fact that Chloe's site currently ranks number 6 for "neopets" (out of 6.12 million results);Her blog's traffic has grown to produce $10 to $40 per day in AdSense revenue. Best of all, Chloe only spends a few hours a month blogging and maintaining the site. Not a bad ROI! That equates to somewhere around $900 a month, or approximately $10,000 per year. If Chloe wanted to earn something comparable through a typical minimum-wage first job at her age, she'd have to work somewhere around 25 to 30 hrs per week. Because she's built an income-generating asset, Chloe can take a paid vacation whenever she wants without affecting her take-home pay; one good reason for you to consider "making money while you sleep".

One of the key things to keep in mind about Chloe's story, is that she's proven that SEO is not "rocket science." Heck, a kid can do it! (Note that I've only given her a few hours of guidance, she has done this all herself.) So if you have a solid foundation of SEO knowledge, why work for a living when you can create assets that work for you?

Early 2008, Chloe launched her newest blog, QuizFanatic.com, full of personality tests for teenage girls, such as "How Boy Crazy Are You?"

Chloe has since spoken at BlogHer, SMX West, Ypulse and DMA08. She has presented a science experiment live on Denver's 9News to an estimated 1.2 million viewers. She also appeared on the Bay Area's ABC7 News as part of their coverage of the BlogHer conference. Chloe is an aspiring documentary filmmaker who lived in New Zealand for eight years, returning to Wisconsin last year, where she resides with her parents and two sisters.

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